This is a short first article on my part. I just want to call our readers' attention to a particularly disgusting bit of marketing on the part of McDonald's. It seems that they've contracted the IW group to set them up a website-- www.i-am-asian.com -- which reaches out to Asian-Americans.
The presentation is creepy, pandering and degrading, it seems to me. From the side images that say "LOL rolling on the floor" to the woman of korean and hispanic ancestry who says something to the effect of "my kids say they're mutts, in a playful way-- but throughout it all McDonald's is there for us, so you could say there is ketchup in my blood," I wonder whether the marketing operations at McDonald's have any integrity left.
Probably not. Ever since the start of the "i'm lovin' it" campaign, the marketing operations of the McDonald's corporation have been at the forefront of the corporate movement to exploit races and cultural differences among Americans in order to sell their product by appealing to stereotypes and pandering to their audience.
You've heard the term blacksploitation? McDonald's has got that. But no worries. They don't discriminate! They do it to everyone, yeah! So just wait for the next wave of advertising from the marketing operations division of McDonald's: McSican. Or maybe, McWhite's.
Funny other things about this little I am Asian business. Seems they're trying to trademark that phrase. "I am Asian." Yes, you read correctly. Look on the site.
Cheers.
Posted by galdosd at May 15, 2004 02:57 AMI think the company, presumbaly IW Group, which helped set up the website is full of it. It obviously shows that they don't not understand the Asian culture even as Asian themselves. This is pathetic. McD should just simply fire this PR company and stop this website from further condescending Asians. What a shame!!!
Posted by: Nicole at February 21, 2005 12:05 PM